THE COMPANY

Velablu knitwear factory specializes in high-quality cut-type knitwear
productions and their packaging.

 

The family-run company was founded in 1986 in Ruvo di Puglia (Bari), thanks to the entrepreneurial spirit of Biagio Bucci and his wife Filomena and today the company can count on the young and qualified professionalism of the second
generation of the family: Vincenzo and Noemi.

THE MISSION

The company has always based its production philosophy on quality textile craftsmanship, on the manual skills of production, research and innovation and even today it can boast the skills of a highly specialized staff that has been working in the cutting and packaging laboratory for over 25 years.

 

The core business of the company is the Scotland Yarn Polo, emblem of the quality of a wide and versatile range, which is renewed with originality over time and which today offers 5 lines and 92 references in the catalogue.

SKILLS

In addition to the Vela Blu brand, the company offers a wide and diversified private label service, in order to meet the needs of national and international interlocutors. As a matter of fact, the company manages the entire production cycle internally: from design, to cutting, to packaging, ironing and logistics.
The control of the cycle, the speed of the service in processing orders and a production capacity of 500 pieces per day are the guarantee of an efficient, flexible and reliable personalized service.

VISION

The knitwear company operates on the Italian and international market as a third party supplier and boasts important collaborations with major Italian and foreign fashion brands, offering them a highly qualified consultancy service in the design and definition phase of new models.

 

The knitwear factory intends to develop its international presence with the launch of new commercial partnerships in the EU and non-EU territories.

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1986

Foundation year.
The main activity is third party processing for high quality brands.

2002

Launch of the “Vela Blu” brand and development of direct and indirect sales.

2010

Digitization of the production process. Thanks to the introduction of cloud technology, everything is within reach of the B2B customer. The expansion of the cutting laboratory and the modelling office perfect the whole production cycle.

2017

Entry into foreign markets such as Europe, Asia and America (EU and non-EU).

2019

Strengthening of the brand with the launch of the first single-brand store and the e-commerce site.

COMPANY DATA

500

Items produced daily

600 m²

Square-metre plant

20

Packaging laboratory workers
with over 25 years of experience

30 anni

Of experience on the
market

Use of organic and/or recyclable fabrics;

All the fabrics used have Oeko-Tex certification;

The company certifies the production
cycle with the UNI EN ISO 19001 2015.

500

National and international
clients

20%

Share of foreign
turnover

20%

Private label turnover share

60%

Share of the vela blu
brand

THE RANGE OF PRODUCTS

ela Blu knitwear factory specializes in the production of men’s knitwear.

 

The knitwear factory creates 2 collections a year (spring/summer and autumn/winter) proposing quality in fit and trend.

 

The Vela Blu brand range is divided into 5 lines and includes 92 references in the catalogue:

  • BASIC LINE;
  • ECONOMY SCOTLAND YARN;
  • CLASSIC SCOTLAND YARN;
  • MIXED AND ORGANIC COTTONS;
  • “LUXURY” YARNS.

BASIC LINE

 

The basic line of slim fit yarn t-shirts , with pocket details, embroidery and the strong colours of the stretch piquet polo shirts give a sporty touch to the collection.

ECONOMY
SCOTLAND YARN

 

The best of mercerized piquet is the widest and most varied line at a very competitive price.

CLASSIC
SCOTLAND YARN

 

Jersey, fil fil and Oxford yarns, ultra-thin ones and with very classic and shiny tones, are the elegant and most particular part of the

MIXED
AND ORGANIC
COTTONS

 

Linens, cottons, recycled yarns and essential lines with dark and warm colours are the alternative and futuristic part of the range.

“LUXURY” YARNS

 

Jacquard fabrics, inlays and stripes, tailoring and natural dyes represent the exclusivity of the range.

PRIVATE LABEL

 

A highy personalized third party service that, in addition to operability, also offers specific advice in the design and definition phase of new models, thus guaranteeing flexible and transversal production, in which customers can make their choices on the basis of two main variables:
• FABRICS (25 types)
• MODELS (15 types)

THE 5

COUNSELING STAGES

1 Market analysis and research of models and fabrics with regard to statistical results;

2 Design of new prototypes and development of bespoke wearability;

3 Customization and creation of complete collections;

4 Sales analysis and production planning;

5 Logistics service with scheduling of delivery dates.

MARKET
AND POSITIONING

 

Vela Blu knitwear factory is positioned in the medium-high segment of the market.

The range of products and customized services offered by the knitwear factory are aimed at international supply chain operators in the Made in Italy clothing/fashion sector.

The Vela Blu corporate brand is distributed nationally both on the traditional channel and on the digital one with an E-commerce platform.

With the personalized service, the company guarantees a wide, flexible and transversal offer to third parties and today the company includes among its collaborations important brands of Italian and international fashion.

The knitwear factory is internationally distributed (Germany, Switzerland, Holland, Hong Kong and New York) with a current share of export turnover of 20%.
The company intends to intensify its foreign presence with the launch of new long-term partnerships and jointly work with them through tailor-made quality projects.

 

In order to support new collaborations the company offers:
– highly personalized service as a supplier of private labels and guarantee of the complete production cycle;
– organization of incoming events with international operators who intend to visit the workshop and verify the handcrafted working methods;
– organization of missions to international partners should the physical presentation of the new collection be required.

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    CONTACTS

    Vincenzo Bucci
    Export sales manager
    Vincenzo.bucci@maglificiovelablu.com
    Tel 0803629976 INT 1

    Vela Blu knitwear factory
    Vico Eroi di Cefalonia, 14/N
    70037 Ruvo di Puglia (BA)
    Tel. 0803629976
    Mail: info@maglificiovelablu.com